Refining Your Company’s Mission

Mission, values and expected behaviors… Often mistaken for being purely idealistic, these three factors actually have a tangible impact on a business’ strategic direction.

A business’ mission is its fundamental purpose. Identifying your mission and articulating this via a mission statement will add clarity and focus to the way you do business. Your mission should give direction but also give meaning expressing the WHY you are doing what you are doing. Purpose and meaning are key in order to motivate your employees but also to attract the client that you want to have and that will also share the same meaning.

Your values are an expression of the way that you work. Modern businesses are increasingly aware of the importance of adhering to and communicating strong ethical values. These will develop trust in your brand and the way that you operate.

The mission and the values should be express in concrete and actionable expected behaviors that will be the day to day behaviors your employees will have in their inner interaction but also with the client in order to achieve your mission and reach success.

“Try not to become a man of success. Rather become a man of value.”

Albert Einstein